Google Highlights Common Smart Phone SEO Mistakes

The Mobile web is growing at a pretty rapid pace, and is becoming more and more significant, especially in terms of search traffic, because more and more people are now using their smartphones to Google things up. Since smartphones have become so powerful these days, there's no reason why they shouldn't experience the full richness of the web. Engaging smartphone users by doing mobile SEO is one way to increase your traffic. And in the near future, Google intends to penalize sites in search results that are misconfigured for mobile. Here are some of the mistakes people make in mobile SEO, and how to avoid them.

Faulty redirects

Mostly, webmasters have separate smartphone versions of webpages in addition to their desktop counterparts. When a smartphone user lands on a desktop page, he is usually redirected to the corresponding mobile version. But sometimes, these redirections might not go as planned, as described by the following scenarios.

• When no mobile version of a page is available, the user might be getting redirected to the homepage. This means the user has to do a lot of work, and isn't generally happy about it.
• Suppose you have a website where you can search and/or sort data, as is the case with product listings. Now, the URL parameters (e.g. www.example.com/search.php?product=13) for the desktop version might not be parsed properly, or at all by the mobile version, which means that smartphone users will not be able to search the content.
• You might have set up redirection checks for some mobile platforms, but not all. For example, you might have checked for Android and iOS, but missed out on BB, WP, Ubuntu etc.

Check out your website thoroughly, and see if none of these problems are occurring. If they are, then most probably, there was no equivalent mobile version of the desktop content. The best solution would be to just return the desktop version of your pages to smartphones, instead of redirecting them.

 

Smartphone-only errors

Sometimes, users are able to open a page on a desktop, but they get a 404 error when accessing the same page on a smartphone. Again, there can be various reasons.

• The page a user is looking for on mobile might not actually exist as a mobile version.
• If you recognize a user is visiting a desktop page from a mobile device and you have an equivalent smartphone-friendly page at a different URL, redirect them to that URL instead of serving a 404.

While these are only some of the mistakes, it is important to put yourself into the shoes of an ordinary smartphone user, and see the flaws in your website from that perspective. Hope you understand the problems associated with mobile SEO.

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Posted at 03:58 |  by Unknown

Top Ten Most common SEO mistakes with Best Solutions

The following mistakes are mistakes that even a professional SEO can also easily acquired. Not because they do not know that because they are very common and easy mistake to verify and make arguments. This article lists work and repeat the same mistake not be effective in correcting mistakes SEO.

• Put the wrong target keywords. This may be called the common mistakes and the most serious. An SEO can easily mistake this as their main sensation caused. A subjective view toward their target a few keywords not on the basis of precise word choice is incorrect keywords for SEO and triggers a series of consequences later. Research keywords and make sure it fit the site's content and traffic from that keyword to ensure the target viewer is the first step for a platform SEO process is not easy. If possible, use Google Adwords tools and reference it to the level of competition and search traffic of targeted keywords to prepare yourself for a sustainable plan.
  
• Ignoring title tags. An SEO must always have a vision of their own standards, and thereby determining the importance of each element in SEO. You can easily ignore the title tag unintentionally or not even interested in it after too many references mixed opinions from various sources online debate. But remember, the title to the website content and keywords in the title is always the most important than all the rest position.
• Using Flash instead of HTML. Agree that in terms of visual aesthetics of Flash looks more eye-catching and attractive. However it is through human senses, not the SE. The SE just read the text and its characters watching a Flash exists as a circular numbers 0 and meaningless. Even at the SEO, flash sometimes causes adverse effects that its effects slow page load speed and start causing inconvenience to the users website.
• Using Java Script. You can use Java Script to better interact with the user as long as you have to understand that it does not work in SEO because the search engines do not like seeing them for the Flash.
• Lack of consistent and updated. This happened for the website has long positions in the ranking of search engines. They stood on the successes and forget about it but do not know that the search engines every day still trying to perfect their algorithms and one that can affect any part of your site. If you want long-term development to optimize their website for early-friendly search tools and find a way to satisfy the new requirements of the SE.
• Focusing too much on meta tags. It is true that there has been a truly meta influential with the search engines. However, it is now no longer true. The meta tag is now much smaller value in the eyes of the search engines if not worthless. It is only valid in helping you convey the article content or links to content a user through the search results. And so do not spend too much time on meta tags. read this article for optimization of your Blogger Blog- Optimize Blogger with Secret Meta Tag
  
• Using images instead of the h1 tag, h2 .... Many people do not like the ugliness of the tags h1, h2 ... and so they use pictures instead of the title stand out and taking pictures to expect users to understand the content of the sites below first. It's subjective viewpoint and wrong because that really would appreciate cards h1, h2 ... and most of all the keywords in this tag. Maybe you are losing the most important in the SEO process.
• Skip to optimize the URL. Many people underestimate the URL. Instead of investing a small amount of time to optimize the URL they spend it for other things that do not think a SE friendly URL even contain the targeted keywords will help you stand above the competition when two are in a similar position. A small point, but easy and lasting benefits.
• Backlinks worthless. Many illusions that create the amount of quality SEO backlinks. They started trying to become a professional spamer, initial results will make them think they're wrong track SEO.
   
• Lack of keywords in the content. Put target keywords in the content on the condition that it does not stand playing with nonsense. Take a pair of keywords in articles and to its natural position. This is even better than it bold or underlined.

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Posted at 11:44 |  by Unknown