Make your Sites Google Friendly using Structured Data!

Have you ever wondered why or how the search results from sites like CNET or Google Play/iTunes look so different from search results for your own website? That happens because Google 'understands' these sites better than yours. This is not to say that your site doesn't meet the 'quality criteria', so to speak. Rather, it merely means that Google can identify and understand the structure of such sites, and can provide a precise yet comprehensive and accurate overview for them. You can do that too by structuring the data/content on your website, so that search engines know exactly what your site is about. Based on your structured data, Google can show appropriate information on Google Now or Knowledge Graph.

Imagine a review website where users write product reviews. This site should naturally be structurally different than a news blog, or a portfolio website, or a product brochure/showcase website, or a wiki. You wouldn't them all to be treated the same way in search results now, would you? Structured Data will help Google provide searchers with accurate and interactive information they can easily relate to. This will not only help your website's CTR by a large degree, it will also build up your 'SEO-optimization points', meaning that search engines will be more hospitable for your website.

 

To help you participate in structured data features, Google has just recently released two news tools, the Data Highlighter, and the Structured Data Markup Helper tool.

 

Data Highlighter

The Data Highlighter basically helps identify what sort of content you have on your site, and teaches Google the pattern of structured data about events on your website. You can now tell Google whether your site is among the following types listed.

• Local Business
• Products
• Articles
• Software Applications
• Movies
• TV Programs
• Restaurants

By using the Data Highlighter, you won't have to modify the HTML of your existing page. Start by logging into Google Webmaster Tools, and then from the left sidebar, go to Optimization >> Data Highlighter. Then click on the button on the right that says Start Highlighting.

You will then be asked to enter a URL, and then choose its type from among the seven listed above. You can also choose to tag just that page, or other pages with the same consistent formatting too. The latter would be a good option for a blog, for example.

After this, you will see an overview of that page, and you will have to tag each part of the page with your mouse. You can, for example, specify the author, the publishing date, and the average rating for an article. Tagging options vary depending upon what option you chose (i.e. Article, Product etc).

 

The process will take a few minutes, at the end of which the content will be 'highlighted' automatically. 

 

Structured Data Markup Helper

As an alternative to the Data Highlighter where you let Google do the work for you, you can use the Structured Data Markup Helper tool to edit your HTML, and optimize your site using the markup generated by Google (for advanced users). 

 

It works in much the same way as Data Highlighter. You first have to tag various page elements with your mouse. Then, this tool will generate sample HTML code for you with microdata markup included. You can use this code as a reference for implementing structured data directly into your site's source code.

Using these tools, you can really stand out from the competition. You can tell Google exactly what your website is about, and we think these tools are a huge step forwards.

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Posted at 20:56 |  by Unknown

Difference between Google PageRank and SEOMOZ Domain Authority

Over the past few months, Google is continually being criticised for its frequent and infamous Pandas and Penguins. Surprisingly, people are increasingly ditching PageRank in favour of Moz (formerly SEEOMoz) Domain Authority, and the trend has been on the rise for quite some time now. So does that mean that PageRank's authority is being undermined? And what exactly is Domain Authority? More importantly, how do the two stack up against each other? In this post, we attempt to answer some of these questions.

 

Google PageRank

As most of you know by now, Google PageRank is a measure of a site's popularity on a scale of 0-10, with 10 being the highest. It mostly depends on the number of nofollow and dofollow backlinks on your blog, and it is one of the factors that effect your SERP (Search Engine Result Page) position.

Moz Domain Authority

Now the Domain Authority metric by Moz is a bit like PageRank in the sense that it is a domain-level rank. But it is more concerned with how a website will perform in search results. It is measured on a scale of 100, and is updated frequently - once or twice every month.

Differences between PageRank and Domain Authority

To get a better understanding of why people are trending more towards Domain Authority these days, let us look at the difference between the two rank metrics.

Frequency

Moz Domain Authority, at any given time, is usually more up-to-date than Google PageRank. Pr only gets updated quarterly - every three months. But DA changes once or twice every month. So even if a site has radically improved, its PR might not get updated for another couple of months, which is a lot of time.

Accuracy

Google PR is measured on a scale of 0-10, which I think is one of the biggest problems with it. Google rates itself as 9, so you can really only go from 0 to 8 (rarely 9). Since the gradation is so crude and abrupt, you can't tell if you're going up or down or staying at the same place when you get the same PR score two times in a row. It's like being only able to adjust your thermostat in degrees of 10. Imagine going from 20 degrees to directly 30 degrees. There's no middle ground, no way to tell apart two temperatures both in the 20s.

With Domain Authority, you get a much finer scale of 0-100. So you now get a hundred grades instead of just 10. So you can monitor your progress and trends in much greater resolution, or detail.

Depth

Google PageRank is broadly based on the number of nofollow and dofollow links and backlinks. But there's a lot of other things that Google doesn't disclose. So when you see a PR figure of, let's say 5, you don't get to know the breakdown of points, or in other words, you don't know what things contributed towards this score. So we can see a lot of opacity in Google PageRank.

Domain Authority, on the other hand, is more transparent, and it tells about your progress in areas like Linking Root Domains, Total Links, MozTrust, MozRank, and so on. This way, you get to know exactly where you are going wrong.

Importance

Google employees have this tendency to disregard the actual importance of PageRank. They always advise people not to put much stock into it, as it is only one of the 200 signals Google uses to rank pages on SERPs.

"We only update the PageRank displayed in Google Toolbar a few times a year; this is our respectful hint for you to worry less about PageRank, which is just one of over 200 signals that can affect how your site is crawled, indexed and ranked. PageRank is an easy metric to focus on, but just because it's easy doesn't mean it's useful for you as a site owner."

On the other hand, Moz Domain Authority is relatively gaining momentum, and the constant improvements are making it more and more accurate and reliable. Who knows, in the coming months, DA might actually become a lot more important than PR?

Effect on SERPs

Although Google PR might not be given as much importance as DA in terms of search ranking, Google PR still has some effect on the SERP, whereas DA does not. This is probably why people still go for PR.

Another reason why PageRank is so popular is that, it is measured by Google. There's a whole psychological effect related to it, and people automatically tend to trust it. PR has been around for so long that almost everyone now knows about it.

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Posted at 04:47 |  by Unknown

3 Free Tools to Help Improve Your Google AuthorRank

Google AuthorRank is among the most trending SEO topics today, and is the subject of conversation on many blogs and forums. Chances are, in the near future, it could change search rankings as we know them. A while back, we discussed at length about what AuthorRank is, and how it's different from PageRank. Google obviously is trying to get more and more people to use Google+, so that authors can be socially recognized, and then associated with a website's content. But while Google is at it, AuthorRank won't start working out of the box. You will have to make adjustments to your site too, and incorporate Authorship. That said, let's take a look at some tools that will help you get started, and improve your AuthorRank for, and when, it really starts influencing search results.

1. Structured Data testing tool

OK, this is a nice starting point. Google provides you with a free Structured Data testing tool that you can use to check whether the Google Authorship markup is working correctly on your website or not. This is especially important for multi-author websites, as often times, Authorship doesn't show up for all the authors.

Just go to the Structured Data tool, and enter a URL. You can also paste an HTML code snippet. This tool will show you the result for that page as it would appear in Google Search. Not only that, it will show you a lot of other information that will help you identify any problems with your markup.

2. Author Stats - Google Webmaster Tools

Google Webmaster Tools (GWT) Labs is a collection of relatively new tools that Google is still currently working on and improving. But you can still benefit from them. Once of them is the Author Stats tool. You can access the tool by logging into GWT, then clicking on your site, an then from the sidebar, selecting Labs >> Author Stats.

This toll will show data for each site you're currently verified for, and not just the current website. whose dashboard you're exploring - although you can filter out the statistics.

Not every blog post you write shows up in search results along with your display picture. With this tool, you can see which posts are. It will also show you the impressions, clicks, CTR, and average search position. You can use this data to gain insights into which of your content is doing well, and what topics are you gaining authority in.

3. Google Plus Authorship Plugin

You'll find this very useful if you're running a WordPress blog. You can fully integrate your posts with this service to get more advantages. Quickly authorize your posts using this plugin, monitor your submissions and more. It only takes three steps.

Using these three basic tools, you can gear p for Google Authorship, so that there's nothing lacking from your side. Now, all you need to do is write quality content on your blog to stay ahead of the game.

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Posted at 00:44 |  by Unknown

Google will Penalize all sites Sharing widgets, Plugins and Templates

Google keeps on changing its algorithms and policies regarding link building and link exchange. This time around, in their updated link schemes document under the Webmaster guidelines, Google has included large-scale guest posting, advertorials, and links in distributed articles/press releases/products to be in violation of their policies. This new development is among the stream of other changes Google has made so far this year, and seems to be an alarming one. Because not only will it apply to large scale guest posting and press releases, it will also apply to sites sharing free widgets, plugins, and templates, and then linking to themselves in those products.

These new policies include three major types of backlinks. Links generated from large-scale guest posting and article marketing, links generated from advertorials and native advertisements, and links in distributed articles/news releases.

Large-scale article marketing

As expected, Google doesn't take very kindly to links generated by large-scale guest posting. We covered this topic in an earlier post about How Google treats guest blogging. If the guest posts themselves do not add much value, and are solely intended for backlink building, then you have a problem. You better make your guest posts relevant, useful, and good quality. Otherwise, you're just wasting your time.

Advertorials

This shouldn't come as a surprise, because we all know how Google looks at links from Ads. Google discourages advertorials or native advertising where payment is received for articles that have links that pass PageRank. If such a thing was ever to be encouraged, then anyone could simply 'pay' to rank higher in search results. Therefore, such links need to be nofollowed, so that they do not pass PageRank.

Optimized Anchor text in press releases

According to Google, "links with optimized anchor text in articles or press releases distributed on other sites" are considered as unnatural. If you're publishing an article or press release on your website, and then distributing it through a wire or through an article site, you should nofollow all links that are considered as "optimized anchor text" (i.e. keyword rich anchor text).

About plugin and template websites

So, how does all this relate to sites that provide widgets, plugins, and templates for free? Well, Google doesn't have a problem with you providing people with free (or paid) tools and resources. But what most free plugin and template websites do is, they add a link to one of their own sites, so that whenever someone installs a widget or a plugin, that plugin links to the host site. And usually, it is a followed link.

 

Similarly, in almost 95% of the free themes and templates, there are some links in the footer (which you can't remove, especially for some premium WordPress themes). These links also point towards the host site. Not it isn't the theme or the plugin that is violating the policies. It is the links. Such links come under the distributed links category with "Optimized anchor text" (3rd category listed above). Google has just recently announced that this sort of link violates its policies. So you should either not include such links in your plugins and themes at all, or you should nofollow those links, so that they do not pass PageRank to your own website.

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Posted at 00:28 |  by Unknown

Black Menu for Chrome puts all your Google services a click away

If you rely heavily on Google services, as so many small-business users do these days, you're probably familiar with the black toolbar that spans the top of various Google services. It provides quick and convenient access to apps like Search, Gmail, Calendar, and so on.

Ah, but what happens when you're viewing a non-Google site? No toolbar, that's what.

Black Menu for Chrome puts all Google services just a click away. Once installed, this extension adds a button to your browser that reveals an attractive drop-down menu for all Google's best stuff: Search, Google+, Translate, Maps, Gmail, Calendar, and the like.

Even better, when you mouse over any of these items, you get an interactive window for using them. For example, mouse over Search and you've got a Google Search field ready for your terms. Mouse over Gmail and you'll see your inbox, where you can read and respond to messages, compose new ones, and even access your search filters.

Calendar shows a month view alongside a list of upcoming events, and your scheduled tasks below that.

If that action window proves too small, you can click any item in the menu to open a full instance in a new tab.

At the bottom of the Black Menu, the More option reveals a full, scroll-able list of Google services, everything from AdSense to YouTube, with more obscure stuff like Consumer Surveys and Postini in between. For some reason, however, nothing happened when I clicked anything inside the More menu.

That glitch aside, Black Menu is an incredibly handy addition to Chrome, and far better than Google's own "black menu." It may not have a major impact on your productivity, but I suspect it'll have a minor one.

As always, if you've found any great productivity-boosting extensions, tell me about them in the comments.

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Posted at 07:09 |  by Unknown

Add custom news and alerts to new tabs in Google Chrome

If you're a Google Chrome user (it remains my browser of choice), you already know how to reduce tab clutter with OneTab and add a clock and weather station to new tabs.
But if you really want to amp up Chrome's tab acumen, install OneFeed. It turns new tabs (that is, those you open by clicking the new-tab button or pressing Ctrl-T) into a personalized portal, a page stocked with news feeds, e-mail notifications, social-network updates, and more.

Indeed, OneFeed goes beyond Chrome's default new-tab options, which consist of thumbnails steering you to your most-visited sites or, if you scroll to the next "page," links to Chrome apps.

Once installed, you still get the most-visited sites thumbnails, but with the option of dragging them together to create folders (similar to how you do on an iOS device). And there's already a folder of Chrome apps, which saves you have to flip pages to access them.

But it's on the next page that OneFeed becomes a news reader, turning the latest updates from your favorite sites into an attractive, scrolling page of story thumbnails. You can, of course, edit and add sources, either by searching for them or pasting in an RSS feed (which is how I added PC World, ahem: http://www.pcworld.com/index.rss).

OneFeed also integrates with various social networks and Web services: Dropbox, Facebook, Google, Instagram, and Twitter, for example. Once you've approved one or more of them, you'll be able to get updates and notifications within that reader page, just by clicking the Social button.

This thing is really slick. On my system it was surprisingly quick to load (given all the information it's fetching), and I liked both the look and organization of new tabs. OneFeed may well earn a permanent place in my Chrome home. Your thoughts?

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Posted at 05:45 |  by Unknown

Tackle overloaded Google Apps Gmail accounts with FreeSpace

Google Apps offers cash-strapped small businesses a lot of bang for the buck, but one app that can cause problems is Gmail.

Specifically, each Google Apps account affords just 25GB of Gmail storage, meaning it's not uncommon for users to bump into that ceiling—especially if they're on the receiving end of a lot of attachments.

When that happens, the user can't send or receive mail, which is a potentially serious problem. What if a customer submits an order and your sales guy doesn't receive it because his mailbox is full?

Backupify's new FreeSpace promises to help clear out overstuffed Gmail accounts. It does so primarily by scanning inboxes for attachments and identifying the largest ones, then allowing users to delete or download them.

Neither action has any impact on the email threads themselves; only the attachments are affected.

FreeSpace also offers tools for Google Apps administrators, allowing them to review users' Gmail usage and alert them to take action when storage space is running low.

All this takes place within simple, attractive dashboards. (Click the thumbnail above to see a larger, more detailed version.)

To get started with FreeSpace, just sign in as an administrator or a user. There's no charge to use the service; it's a freebie courtesy of Backupify. (If the name doesn't ring a bell, Backupify is a cloud-based backup service for Google Apps, Facebook, Salesforce, and other SaaS accounts.

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Posted at 02:30 |  by Unknown

Google Adsense: Top 5 Highest Paying Keywords List- 2013

Google adsense Top level advertising Network in Word, with Google adsense program you have many opportunity for high Earning, in this article I've share Top paying adsense keyword for high Earning with your Blog, with using these keyword you'll definitely earn lot of money with us,
Firstly, You can optimize your blog with these high paying keyword, after 4-5 days your  adsense Earning definitely increase, when you thinks your 
adsense earning not increases just wait 1 week, and you'll also Compare you previous month earning with this month earning.

List of high paying keyword-  2013

car insurance – $36.67
car insurance companies – $45.52
online car insurance – $50.81
car insurance rates – $43.48
best car insurance – $49.36
car insurance Massachusetts - $30.8

List of Average paying keyword- 2013

Desktop wallpaper – $0.25
3D desktop wallpaper – $0.34
Christmas desktop wallpaper – $0.31
spring desktop wallpaper – $0.19
autumn desktop wallpaper – $0.14
animated desktop wallpaper – $0.46

List of "Single"  high paying keyword-  2013

Law
Attorney
Donation
Insurance
Degree
Claim
Hosting
Trading
Class
Recovery
Rehab
Software
credit
Conference
Treatment
Transfer (In terms of money)
Debt
Finance
Mortgage
Loan

Whenever you know any other high paying keyword please comment i'll add to this list.
 Subscribe our update for more tips just like that. 

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Posted at 16:29 |  by Unknown

How to Make Star Rating in Google Search Results : Google Rich Snippets

Do you still think that there is no way to look stunning in the Google search engine? Did you ever see the sites in Google Search results that have a small 5 star review on it? Markups are assessment that make your website look different on each person. 

Markup star better known as the star rating system searches not only creating a positive impression in the minds of your visitors, but also you make your website stand out in search results. So, if you are willing to improve the appearance of your blog in the Google search engine is the star-shaped Markup receipt to get yourself highlighted in the search results. and check our Secret Meta Code on Search Engine Optimization

What are the benefits using Markup Star /Star Rating?

• Every time, someone looking in google with specific key words that match the keywords of your blog, visitors will be interested jiika there is a 5-star review. It can get rid of bkig opponent in the SERP.
• By adding star markup in a particular post you tell visitors that it is a trusted pages and information present in this page is valuable.
• You will receive more traffic because you have the most unique look at the Star Markup SERP.    

How to install Star Markup / Star Rating ?

• Go to blogger> Click to "NEW POST" 
• Make the Article.
• Once done,  Click to HTML.
• Paste the following code at the end of your post.
  

  
  

  
  

  
  Item Reviewed:
  Description:
  Rating: 5
  Reviewed By:

  
  

• Then click to Publish button & Enjoy
• Final look of your post :-)
• 
  
  

Star reviews are very useful because 75% of visitors will be interested in the post that was given a high assessment to post assessment is not given. But remember do not use this way to do illegal things. 24Blogger will not be responsible damage caused by mounting Star Rating. You are allowed to share this article clicking but with a note, include a link source

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Posted at 13:29 |  by Unknown

5 Alternative to Google AdWords for Effective Keyword Research

Most people use data from Google AdWords for their keyword research. But what many don't realize is, there are a bunch of other tools out there that can be a valuable source of information as well. The more keyword research you do for your content, the likelier it is to catch up on search results. But more isn't always better. The trick is to do different types of research. For example, you might want to find out what smartphone and tablet users are searching for, because mobile search accounts for almost 15% of all global searches. Here are different alternatives to Google AdWords for effective keyword research.

1. Bing

I know, Bing gets advertised a lot, but as a search engine, comes nowhere near Google, and all that stuff. But the Bing Keyword Tools is a really amazing one, one I certainly didn't expect from them. You can use it to refine your searches by language, and get results starting from a certain period of time ago, such as the past 30 days, or 6 months etc. You can use these features to monitor the trends and follow up on what's currently hot.

2. Wordpot

Wordpot is again a very good keyword tool with an easy-to-use user interface and an intuitive design. This is one of the better tools when it comes to keyword research, because it packs some perks other keyword tools don't have. It also shows you word definitions, synonyms, related words, and associated words. Hence, it can redefine the depth of keyword research for you, and will help you come up with much more useful and intelligent keyword suggestions than many other such tools.

3. Wordtracker

Usability wise, I think this is a great tool. It has probably the most-convenient user-interface, and all you have to do is enter a keyword into the search bar, and you will instantly stumble across some quick suggestions. It will show you volumes for each keyword. If you continue your research, you will find out competition, and a lot more about each keyword. And that's just the limited version. You can get the full version on a free trial for 7 days, during which time you'll most probably live this tool.

4. KeywordEye

If you want to do region specific research, this tool is pretty good. It defaults to Google U.K, since it was designed by a U.K team. But you can change the location to U.S or any other location given in the tool. It not only can narrow your research down to regions, but also different languages. It also has the ability to order the cloud visualization it returns by search volume or by AdWords competition. The cloud, ordered by AdWords competition will help you quickly see which alternative keywords, or translations of a keyword you should use.

5. YouTube Keywords Tool

YouTube has a keyword tool as well that will help you generate keyword ideas for videos and other such content. As we discussed at the start, keyword research isn't about finding more and more keywords. It is about doing different types of research, which this tool will help you do. Aside from generating the usual keyword suggestions, this tool also allows you to add a video's URL, and it will then tell you the keywords related to that video, so you can glean keyword information from your competitors' videos. Cool, huh?

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Posted at 10:54 |  by Unknown

3 Free Tools to Help Improve Your Google AuthorRank

 

Google AuthorRank is among the most trending SEO topics today, and is the subject of conversation on many blogs and forums. Chances are, in the near future, it could change search rankings as we know them. A while back, we discussed at length about what AuthorRank is, and how it's different from PageRank. Google obviously is trying to get more and more people to use Google+, so that authors can be socially recognized, and then associated with a website's content. But while Google is at it, AuthorRank won't start working out of the box. You will have to make adjustments to your site too, and incorporate Authorship. That said, let's take a look at some tools that will help you get started, and improve your AuthorRank for, and when, it really starts influencing search results.

1. Structured Data testing tool

OK, this is a nice starting point. Google provides you with a free Structured Data testing tool that you can use to check whether the Google Authorship markup is working correctly on your website or not. This is especially important for multi-author websites, as often times, Authorship doesn't show up for all the authors.

Just go to the Structured Data tool, and enter a URL. You can also paste an HTML code snippet. This tool will show you the result for that page as it would appear in Google Search. Not only that, it will show you a lot of other information that will help you identify any problems with your markup.

2. Author Stats -

Google Webmaster Tools Google Webmaster Tools (GWT) Labs is a collection of relatively new tools that Google is still currently working on and improving. But you can still benefit from them. Once of them is the Author Stats tool. You can access the tool by logging into GWT, then clicking on your site, an then from the sidebar, selecting Labs >> Author Stats.

This toll will show data for each site you're currently verified for, and not just the current website. whose dashboard you're exploring - although you can filter out the statistics.

Not every blog post you write shows up in search results along with your display picture. With this tool, you can see which posts are. It will also show you the impressions, clicks, CTR, and average search position. You can use this data to gain insights into which of your content is doing well, and what topics are you gaining authority in.

3. Google Plus Authorship Plugin

You'll find this very useful if you're running a WordPress blog. You can fully integrate your posts with this service to get more advantages. Quickly authorize your posts using this plugin, monitor your submissions and more. It only takes three steps.

Using these three basic tools, you can gear p for Google Authorship, so that there's nothing lacking from your side.

No comments

Posted at 10:09 |  by Unknown

Hire Google Analytics Experts for Free!

For any business venture, providing quality to your users can only get you so far. Business intelligence is one of the most crucial areas, your effort in which will decide how successful your business is going to be. Similarly, for a website, just knowing your performance and looking at the stats isn't enough. Understanding your site's performance can help you identify opportunities to improve results and meet your goals. To that effect, the Google Analytics team is now working on a new help feature, whereby you can get the best advice from the top Google Analytics Experts on your site's performance.

Boost your site's performance

The Analytics team will help you turn your website's data into actionable insights. This means that you'll be able to act according to the intelligence reports you get, so as to improve the throughput of your website. You will receive targeted account tips, detailed traffic insights, and fresh ideas to promote your site/business from the team of Google Analytics Experts.

How to access this feature?

This feature involves sharing your website data with the Google Analytics experts, and there's a certain human interaction involved. So in order to be able to access this feature, you will first have to change your settings in order to let Analytics experts see your data, and give you advise. Just follow the simple steps given below.

Step 1: Log into your Google Analytics account.
Step 2: Click on the Home button on the top-left corner of your screen, and then click on the Admin on the top-right.




Step 3: Click on the respective website account you want to share data for, and then click on the Account Settings tab.

Step 4: Now, under the Data Sharing Settings. check the Account Specialists option, and then click on Apply.


You're now all set and ready to receive advice from Google Analytics Experts! You can do this for multiple sites as well - as many as you want.

What this option actually does is, it gives access to Google Marketing and Sales experts so they can find ways to improve account implementation and analysis. and then share their optimization tips with you.

Privacy concerns

The access you provide is only granted to authorized Google representatives. And you can rest assured that your data will be in the safe hands. Like in much else, you can take Google's word for it for what it's worth, because Google already has so much data about you, that this won't even matter. However, if you're still not satisfied, you can read Google's privacy policy to learn how your data is collected and used.

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Posted at 09:39 |  by Unknown