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Showing posts with label Google SEO. Show all posts
Showing posts with label Google SEO. Show all posts
Have you ever considered delivering your content for multiple regions and in multiple languages? More and more websites are going international (being made available in multiple languages) these days, and you can easily see why. The broader the audience, the better. And unless you have a region specific website, there's no reason why you should not go international. However, there's a lot more to it than just translation, as emphasised by these quick tips from Google for internationalization.

1. Change your markup instead of your style sheets

Learn where to use markup and where to use CSS for internationalization (shortened to i18n after the starting character i, and the 18 character spaces between the first and the last n). Things like language are inherent to the content present on page. So in this case, markup should be used for i18n. You can't always rely on CSS. So use attributes like lang and dir (for direction) with the html tag as shown below.
<html lang="en" dir="ltr">
Note: In some cases, i18n markup might not be supported by the markup language, as is the case with XML. In such cases, CSS may be used.

2. Use a single CSS file

When using different languages and directions (LTR or RTL), do not use a separate style sheet for each locale. Use a single CSS file, and bundle together existing CSS rules with their international counterparts. A single file makes it easier to maintain things, and only a single file needs to be loaded. Consider a scenario where the default CSS file loaded, but the international file failed to load. A single file approach would be better in that case.

3. Use [dir='rtl'] attribute selector

A language can either have an RTL (Right to Let) or LTR (Left to Right) directionality. RTL directionality requires different markup than LTR. So you can use the [dir='rtl'] attribute selector in this case. For example;
aside {   float: right;}[dir='rtl'] aside {   float: left;}

4. Look carefully at position properties

As in the example above, you often need to reverse or mirror the position properties for RTL and LTR languages. For example, what's aligned left in LTR should be aligned right in RTL. So you should look at all the position-related properties for LTR, and mirror them for RTL. These include margins, padding, text-align, float, clear, and so on. There are tools out there as well that do the job for you, such as CSSJanos .

5. Look closely at the details

Just like with CSS positioning properties, you might want to mirror some other details as well, such as box-shadow for images, text-shadow for text, arrows, background, markers, and so on. Same goes for JavaScript positioning and animations.
Another very important aspect is the fonts and font sizes. A font size for one language might seem adequate, but it may be too small for other languages. For example, Arabic texts usually need to be bigger than English texts because they're difficult to see in a smaller font.

Google Tips to Optimize International Websites

Have you ever considered delivering your content for multiple regions and in multiple languages? More and more websites are going international (being made available in multiple languages) these days, and you can easily see why. The broader the audience, the better. And unless you have a region specific website, there's no reason why you should not go international. However, there's a lot more to it than just translation, as emphasised by these quick tips from Google for internationalization.

1. Change your markup instead of your style sheets

Learn where to use markup and where to use CSS for internationalization (shortened to i18n after the starting character i, and the 18 character spaces between the first and the last n). Things like language are inherent to the content present on page. So in this case, markup should be used for i18n. You can't always rely on CSS. So use attributes like lang and dir (for direction) with the html tag as shown below.
<html lang="en" dir="ltr">
Note: In some cases, i18n markup might not be supported by the markup language, as is the case with XML. In such cases, CSS may be used.

2. Use a single CSS file

When using different languages and directions (LTR or RTL), do not use a separate style sheet for each locale. Use a single CSS file, and bundle together existing CSS rules with their international counterparts. A single file makes it easier to maintain things, and only a single file needs to be loaded. Consider a scenario where the default CSS file loaded, but the international file failed to load. A single file approach would be better in that case.

3. Use [dir='rtl'] attribute selector

A language can either have an RTL (Right to Let) or LTR (Left to Right) directionality. RTL directionality requires different markup than LTR. So you can use the [dir='rtl'] attribute selector in this case. For example;
aside {   float: right;}[dir='rtl'] aside {   float: left;}

4. Look carefully at position properties

As in the example above, you often need to reverse or mirror the position properties for RTL and LTR languages. For example, what's aligned left in LTR should be aligned right in RTL. So you should look at all the position-related properties for LTR, and mirror them for RTL. These include margins, padding, text-align, float, clear, and so on. There are tools out there as well that do the job for you, such as CSSJanos .

5. Look closely at the details

Just like with CSS positioning properties, you might want to mirror some other details as well, such as box-shadow for images, text-shadow for text, arrows, background, markers, and so on. Same goes for JavaScript positioning and animations.
Another very important aspect is the fonts and font sizes. A font size for one language might seem adequate, but it may be too small for other languages. For example, Arabic texts usually need to be bigger than English texts because they're difficult to see in a smaller font.

No comments
Posted at 20:41 |  by Unknown
Link building has now suddenly came into focus once again, as Google is repeatedly trying to stamp out black-hat SEO practices. So the trend now is on building legitimate backlinks rather than buying them off a cheap package. Even so, Google Penguin is still pretty touchy, and you need to build links with care. We earlier shared some great ways to earn trusted backlinks, and ways to score relationship-based links. We'll continue on with that thread, and share some more tips, this time on building links the Penguin-friendly way!
 

Get listed in DMOZ

DMOZ is an online directory that has a very high PR. Getting a link from such a website can be invaluable. You can get your blog listed in the relevant categories. So if you want to build a link, start by getting listed on DMOZ. But keep one thing in mind. While considering a category to get listed in, always try to select the most relevant one, yet one that has the least number of out-bound links (indicated by the number in brackets next to each category). This is because even though each page on DMOZ might have the same PR, but not the same value. The more the links, the lesser the value. So your aim should be the least number of links for the most value.

Blog commenting

Now, this is a fairly common technique, so we're not going to squander much words on it. I would however, like to show you a couple tools that can help you with commenting on other blogs. We discussed about DropMyLink in an earlier post. You can use it to find relevant blogs you want to comment on. There's another handy tool called Scrapebox, which will help make blog commenting much easier and faster. Do give it a try, and see how it can speed up your work!

Find sites with the Disqus commenting system

The advantage of Disqus over other commenting systems is, it is really easy to use, and comments that you make appear instantly. Furthermore, you can post them on Facebook as well, so that your friends can see what you've been upto - hence giving you more referral traffic. So to find such sites with the Disqus commenting system, you first have to create an account. Your username will be the anchor text for your links, so you might want to create more than one account for each category you want to comment for.
Now, you can just search Google for keywords, combined with the phrase "powered by disqus" (with quotes). You will land upon some blogs using disqus. Open a few you like, and check if they have a high PR (we recommend you install the SEOQuake toolbar). Find a high quality blog, and start commenting on it. Additionally, narrow down your search to the last two weeks or so using Google's advanced search. Commenting on pages that have no comments is recommended, because that'll give you some referral traffic as well.

Use your Twitter profile

There are certain sites that use Twitter data for real-time search, ascertaining social authority, Twitter lists, and so on. These sites use links found in your profile, especially in your bio, and use those links in their listings. So if you have your website links in your profile bio, and a Twitter handle as well, you'll be automatically building links! Some such sites are listed below. You can add yourself to them, and build some more links!
  • http://klout.com/home
  • http://www.twellow.com/
  • http://twitaholic.com/
  • http://twittercounter.com/
  • http://tweetlevel.edelman.com/
  • http://twtbizcard.com/

Copy/Pasting link building

Ever seen a mysterious link along with some text appear as you copied some text from a website? It is called 'attribution text', and you can do it for your website too. You'll be getting links as people copy and paste your content around the internet.

Find out when someone has mentioned you without linking

Often times, people will talk about you, or mention your brand without actually linking to you. In such cases, you probably want them to link to you properly. To find out whenever this happens, you can set up Google Alerts.
In the Search query section, exclude all the websites you actively contribute to (by combining the minus - operator and the site: operator). Then, you can add a keyword (such as your name, etc). For example,
  • -site:mybloggertricks.com -site:smartearningmethods.com -site:richincomeways.com -site:techeclipse.com Qasim Zaib
Set the 'Result type' to Everything, and 'How Often' to As it Happens. This way, whenever Google comes up with something new that fits into the search query, it will alert you. So if someone mentions me on their website, I'll get to know about it via email as soon as Google finds that content. I can then contact them, and ask for a link (refer to our post on relationship-based backlinking for details on how to do this).

Recovering lost links

This tip is a lot like the previous one, but in this case, you want to look for an actual mention of your url instead of your name or keyword. For example, someone might have mentioned mybloggertricks.com without actually linking to it. In that case, you don't need a Google Alert, since you want to find mentions that've already happened (you could set up alerts too if you like, as in the previous tip). Simply search Google for something like "intext:mybloggertricks.com -site:mybloggertricks.com", and you'll get a list of all the sites that match the search.
Now, you can export the search results using a bookmarklet such as SERPs redux. Export the list into text file, and then use the Screaming Frog tool to crawl those links. You will want to add filters, such as Does not contain link (that you mention, i.e. mybloggertricks.com). Now you already had a list of all the links that contained your website's URL in the text. Now some might have that as anchor text, which is what you wanted all along. So you needn't check such sites. But once you crawl the links using Screaming frog, you'll get a list of webpages that don't have your link in them, even though they have the text.

Second-level links

Here's the basic concept. In this technique, you basically help other websites (that are sending a lot of traffic to you) get a better rank in SERPs, so that in-turn, your own traffic increases. Now this might take a lot more time, but could be worth it if the traffic coming has a high conversion rate. For example, let's suppose we have a page where people purchase an eBook. Now, I can see from my analytics data, that a Blog 'X' is sending the most numbers of users, who are buying this eBook. Now if that blog 'X' doesn't rank #1 in SERPs for the specific keyword, I probably want it to rank #1, so that more people would visit blog 'X', and hence more people would come to our site to buy the eBook. See?

Second-level prospecting

The basic concept behind this technique is that, if it is too hard to get a related backlink from your niche influencer, or if it will take a lot of time, then you probably would want to get a backlink from the sites that your niche influencer links to.
To find such sites, you'll have to have the Screaming Frog tool we've talked about, and the SERP redux bookmarklet. First, enter the URL(s) of your niche influencer(s) in a text file in list format, and then import the file into Screaming Frog. Now, you'll have to crawl those URLs, but first, let's do a few settings. Make sure you check the 'Check External Links' option, along with the 'Follow External nofollow' and 'Ignore robots.txt' options. Also set the Search Depth Limit to 1. There, you'll get a list of all the websites your niche influencer links to. You'll benefit a lot from getting backlinks from those websites as well.
 
LINK BUILDING TECHNIQUES
Google Penguin

10 LINK BUILDING TECHNIQUES Google Penguin wont Mind!

Link building has now suddenly came into focus once again, as Google is repeatedly trying to stamp out black-hat SEO practices. So the trend now is on building legitimate backlinks rather than buying them off a cheap package. Even so, Google Penguin is still pretty touchy, and you need to build links with care. We earlier shared some great ways to earn trusted backlinks, and ways to score relationship-based links. We'll continue on with that thread, and share some more tips, this time on building links the Penguin-friendly way!
 

Get listed in DMOZ

DMOZ is an online directory that has a very high PR. Getting a link from such a website can be invaluable. You can get your blog listed in the relevant categories. So if you want to build a link, start by getting listed on DMOZ. But keep one thing in mind. While considering a category to get listed in, always try to select the most relevant one, yet one that has the least number of out-bound links (indicated by the number in brackets next to each category). This is because even though each page on DMOZ might have the same PR, but not the same value. The more the links, the lesser the value. So your aim should be the least number of links for the most value.

Blog commenting

Now, this is a fairly common technique, so we're not going to squander much words on it. I would however, like to show you a couple tools that can help you with commenting on other blogs. We discussed about DropMyLink in an earlier post. You can use it to find relevant blogs you want to comment on. There's another handy tool called Scrapebox, which will help make blog commenting much easier and faster. Do give it a try, and see how it can speed up your work!

Find sites with the Disqus commenting system

The advantage of Disqus over other commenting systems is, it is really easy to use, and comments that you make appear instantly. Furthermore, you can post them on Facebook as well, so that your friends can see what you've been upto - hence giving you more referral traffic. So to find such sites with the Disqus commenting system, you first have to create an account. Your username will be the anchor text for your links, so you might want to create more than one account for each category you want to comment for.
Now, you can just search Google for keywords, combined with the phrase "powered by disqus" (with quotes). You will land upon some blogs using disqus. Open a few you like, and check if they have a high PR (we recommend you install the SEOQuake toolbar). Find a high quality blog, and start commenting on it. Additionally, narrow down your search to the last two weeks or so using Google's advanced search. Commenting on pages that have no comments is recommended, because that'll give you some referral traffic as well.

Use your Twitter profile

There are certain sites that use Twitter data for real-time search, ascertaining social authority, Twitter lists, and so on. These sites use links found in your profile, especially in your bio, and use those links in their listings. So if you have your website links in your profile bio, and a Twitter handle as well, you'll be automatically building links! Some such sites are listed below. You can add yourself to them, and build some more links!
  • http://klout.com/home
  • http://www.twellow.com/
  • http://twitaholic.com/
  • http://twittercounter.com/
  • http://tweetlevel.edelman.com/
  • http://twtbizcard.com/

Copy/Pasting link building

Ever seen a mysterious link along with some text appear as you copied some text from a website? It is called 'attribution text', and you can do it for your website too. You'll be getting links as people copy and paste your content around the internet.

Find out when someone has mentioned you without linking

Often times, people will talk about you, or mention your brand without actually linking to you. In such cases, you probably want them to link to you properly. To find out whenever this happens, you can set up Google Alerts.
In the Search query section, exclude all the websites you actively contribute to (by combining the minus - operator and the site: operator). Then, you can add a keyword (such as your name, etc). For example,
  • -site:mybloggertricks.com -site:smartearningmethods.com -site:richincomeways.com -site:techeclipse.com Qasim Zaib
Set the 'Result type' to Everything, and 'How Often' to As it Happens. This way, whenever Google comes up with something new that fits into the search query, it will alert you. So if someone mentions me on their website, I'll get to know about it via email as soon as Google finds that content. I can then contact them, and ask for a link (refer to our post on relationship-based backlinking for details on how to do this).

Recovering lost links

This tip is a lot like the previous one, but in this case, you want to look for an actual mention of your url instead of your name or keyword. For example, someone might have mentioned mybloggertricks.com without actually linking to it. In that case, you don't need a Google Alert, since you want to find mentions that've already happened (you could set up alerts too if you like, as in the previous tip). Simply search Google for something like "intext:mybloggertricks.com -site:mybloggertricks.com", and you'll get a list of all the sites that match the search.
Now, you can export the search results using a bookmarklet such as SERPs redux. Export the list into text file, and then use the Screaming Frog tool to crawl those links. You will want to add filters, such as Does not contain link (that you mention, i.e. mybloggertricks.com). Now you already had a list of all the links that contained your website's URL in the text. Now some might have that as anchor text, which is what you wanted all along. So you needn't check such sites. But once you crawl the links using Screaming frog, you'll get a list of webpages that don't have your link in them, even though they have the text.

Second-level links

Here's the basic concept. In this technique, you basically help other websites (that are sending a lot of traffic to you) get a better rank in SERPs, so that in-turn, your own traffic increases. Now this might take a lot more time, but could be worth it if the traffic coming has a high conversion rate. For example, let's suppose we have a page where people purchase an eBook. Now, I can see from my analytics data, that a Blog 'X' is sending the most numbers of users, who are buying this eBook. Now if that blog 'X' doesn't rank #1 in SERPs for the specific keyword, I probably want it to rank #1, so that more people would visit blog 'X', and hence more people would come to our site to buy the eBook. See?

Second-level prospecting

The basic concept behind this technique is that, if it is too hard to get a related backlink from your niche influencer, or if it will take a lot of time, then you probably would want to get a backlink from the sites that your niche influencer links to.
To find such sites, you'll have to have the Screaming Frog tool we've talked about, and the SERP redux bookmarklet. First, enter the URL(s) of your niche influencer(s) in a text file in list format, and then import the file into Screaming Frog. Now, you'll have to crawl those URLs, but first, let's do a few settings. Make sure you check the 'Check External Links' option, along with the 'Follow External nofollow' and 'Ignore robots.txt' options. Also set the Search Depth Limit to 1. There, you'll get a list of all the websites your niche influencer links to. You'll benefit a lot from getting backlinks from those websites as well.
 
LINK BUILDING TECHNIQUES
Google Penguin

16 comments
Posted at 02:07 |  by Unknown
Google AuthorRank is among the most trending SEO topics today, and is the subject of conversation on many blogs and forums. Chances are, in the near future, it could change search rankings as we know them. A while back, we discussed at length about what AuthorRank is, and how it's different from PageRank. Google obviously is trying to get more and more people to use Google+, so that authors can be socially recognized, and then associated with a website's content. But while Google is at it, AuthorRank won't start working out of the box. You will have to make adjustments to your site too, and incorporate Authorship. That said, let's take a look at some tools that will help you get started, and improve your AuthorRank for, and when, it really starts influencing search results.

1. Structured Data testing tool

OK, this is a nice starting point. Google provides you with a free Structured Data testing tool that you can use to check whether the Google Authorship markup is working correctly on your website or not. This is especially important for multi-author websites, as often times, Authorship doesn't show up for all the authors.
Structured data testing tool

Just go to the Structured Data tool, and enter a URL. You can also paste an HTML code snippet. This tool will show you the result for that page as it would appear in Google Search. Not only that, it will show you a lot of other information that will help you identify any problems with your markup.

2. Author Stats - Google Webmaster Tools

Google Webmaster Tools (GWT) Labs is a collection of relatively new tools that Google is still currently working on and improving. But you can still benefit from them. Once of them is the Author Stats tool. You can access the tool by logging into GWT, then clicking on your site, an then from the sidebar, selecting Labs >> Author Stats.

This toll will show data for each site you're currently verified for, and not just the current website. whose dashboard you're exploring - although you can filter out the statistics.

Not every blog post you write shows up in search results along with your display picture. With this tool, you can see which posts are. It will also show you the impressions, clicks, CTR, and average search position. You can use this data to gain insights into which of your content is doing well, and what topics are you gaining authority in.

3. Google Plus Authorship Plugin

You'll find this very useful if you're running a WordPress blog. You can fully integrate your posts with this service to get more advantages. Quickly authorize your posts using this plugin, monitor your submissions and more. It only takes three steps.

Using these three basic tools, you can gear p for Google Authorship, so that there's nothing lacking from your side. Now, all you need to do is write quality content on your blog to stay ahead of the game.

3 Free Tools to Help Improve Your Google AuthorRank

Google AuthorRank is among the most trending SEO topics today, and is the subject of conversation on many blogs and forums. Chances are, in the near future, it could change search rankings as we know them. A while back, we discussed at length about what AuthorRank is, and how it's different from PageRank. Google obviously is trying to get more and more people to use Google+, so that authors can be socially recognized, and then associated with a website's content. But while Google is at it, AuthorRank won't start working out of the box. You will have to make adjustments to your site too, and incorporate Authorship. That said, let's take a look at some tools that will help you get started, and improve your AuthorRank for, and when, it really starts influencing search results.

1. Structured Data testing tool

OK, this is a nice starting point. Google provides you with a free Structured Data testing tool that you can use to check whether the Google Authorship markup is working correctly on your website or not. This is especially important for multi-author websites, as often times, Authorship doesn't show up for all the authors.
Structured data testing tool

Just go to the Structured Data tool, and enter a URL. You can also paste an HTML code snippet. This tool will show you the result for that page as it would appear in Google Search. Not only that, it will show you a lot of other information that will help you identify any problems with your markup.

2. Author Stats - Google Webmaster Tools

Google Webmaster Tools (GWT) Labs is a collection of relatively new tools that Google is still currently working on and improving. But you can still benefit from them. Once of them is the Author Stats tool. You can access the tool by logging into GWT, then clicking on your site, an then from the sidebar, selecting Labs >> Author Stats.

This toll will show data for each site you're currently verified for, and not just the current website. whose dashboard you're exploring - although you can filter out the statistics.

Not every blog post you write shows up in search results along with your display picture. With this tool, you can see which posts are. It will also show you the impressions, clicks, CTR, and average search position. You can use this data to gain insights into which of your content is doing well, and what topics are you gaining authority in.

3. Google Plus Authorship Plugin

You'll find this very useful if you're running a WordPress blog. You can fully integrate your posts with this service to get more advantages. Quickly authorize your posts using this plugin, monitor your submissions and more. It only takes three steps.

Using these three basic tools, you can gear p for Google Authorship, so that there's nothing lacking from your side. Now, all you need to do is write quality content on your blog to stay ahead of the game.

No comments
Posted at 00:44 |  by Unknown
If you are starting to learn about website optimization tools to ascertain that there is at least one you've heard about Backlinks terminology. Or that you're starting to learn about SEO you will take only a few minutes in any tutorial to find SEO Backlinks terminology.  

In this article, 24blogger will talk to you to understand what is backlinks, through its significant range in SEO and using it effectively to avoid the bad reviews from the search engine.

What is Backlink?

Simply put, the backlinks are links from other websites to your website direction. The number of backlinks shows the popularity and importance of the website are directed to the Internet community. Backlinks are very important because the search engines especially Google because the SE (search engine) would trust more to your website when it has many backlinks your website and from there will also be many more chance to be displayed in search results.

Use backlinks ?

When search engines calculate the keyword visibility in the search results, it will look way backlinks from other websites pointing to particularly relevant websites before making conclusions.


A search engine considers the content of the website from which appraisal quality backlinks keywords on that page. Associated with the higher level, higher quality backlinks. If the backlinks are not found relating to the keyword it will be seen as less relevant and synonymous with quality of backlinks is simple thap.Vi example, if you are a website selling online products the computer and you have backlinks pointing to a website from a computer or computer related, linking backlinks will certainly more quality backlinks pointing to a website from a news woman. Of course, if you're talking about advertising issues, you will need to study the traffic problems on the website that you intend to put your ads there.

Search engines like websites with a level playing field. It will appreciate the amount of website quality backlinks pointing and steadily over time. This is also the reason that many webmater trying to create as many backlinks without regard to the quality and no specific plan details see website after a period of significant growth, then they suddenly Where steam table that displays search results. There are many websites are created solely for the purpose of providing the backlinks to other websites, search engines consider these websites as the collection site backlinks messy and very low estimate if not the low point of the website is backlinks pointing from it to. So in your SEO process must be taken to avoid placing backlinks on this website is not quality.

Around the issue of quality backlinks a lot of controversy that has come to an end. Many webmater use link exchanges to create backlinks for your website. They do not pay much attention to the content that they will exchange website that usually only interested in the ratios of PR and Alexa, they even offer a very high cost to hire a high PR sites creating backlinks pointing to their website. They do not realize that over time the search engine to filter itself increasingly squeezed over this issue. Especially for the purchase backlinks, Google it special attention and very severe punishment ready websites with this phenomenon. For link exchange, after a period of reciprocal link exchange between two websites discovered by Google and given appropriate punishment, the webmater start "de facto" spiders by creating the links within the website which has up to 4 or more links to one another in a circle link. 

This does not mean that there is no link exchange or counterproductive in creating quality backlinks. Evidence that the site began to work together successfully remain% higher than the website only bystander. Search engines can not ignore backlinks if it is placed on the same website content with keywords and are presented in a natural context and not the primary purpose is to create backlinks. That means that if you see the sites in the footer or somewhere else a long filenames like the keyword 1 | keyword 2 | keyword 3 ... sooner or later the backlinks also will become useless.


 If you are an owner webmater multiple sites at once and is planning to link them together with the error backlinks recommend immediately banish it. The search engines will look at the IP address of your server and if the backlinks are not relevant to the content generated an uncontrolled manner will be considered as backlink bombing. You can still create backlinks but should limit of one or two backlinks and put it into advertising purposes to increase traffic. This point will not lose your websites for search engines.

It seems every direction creating backlinks increasingly tighter seal. If so, how to create backlinks standards and quality without tarnishing the image of your website in front of the search engines? This is a matter of fierce debate in the SEO community, and some of the views and the following factors were considered as standard:
  • Put backlinks in a natural post in the forums or forum categories have content related to the content on your website. Note that as you are building a forum, not a spamer.
  • Contact us to partner with other websites. This is not the link exchange that is business collaboration in the true sense. Of course, the website intends to cooperate should be at least partially related to the content of your website. For example, you have a sales page civil, to collaborate with partners to invite them to sell their products at the same time you can also ask them to introduce you to the website of the product as a the manufacturer or distributor.
  • Create your website in a quality article, introducing it in the blog community. If the article is true quality content, it will be transmitted blog community and a source of free backlinks can be created from it. And of course, this source is completely natural.

Importance of Backlinks in Google SEO

If you are starting to learn about website optimization tools to ascertain that there is at least one you've heard about Backlinks terminology. Or that you're starting to learn about SEO you will take only a few minutes in any tutorial to find SEO Backlinks terminology.  

In this article, 24blogger will talk to you to understand what is backlinks, through its significant range in SEO and using it effectively to avoid the bad reviews from the search engine.

What is Backlink?

Simply put, the backlinks are links from other websites to your website direction. The number of backlinks shows the popularity and importance of the website are directed to the Internet community. Backlinks are very important because the search engines especially Google because the SE (search engine) would trust more to your website when it has many backlinks your website and from there will also be many more chance to be displayed in search results.

Use backlinks ?

When search engines calculate the keyword visibility in the search results, it will look way backlinks from other websites pointing to particularly relevant websites before making conclusions.


A search engine considers the content of the website from which appraisal quality backlinks keywords on that page. Associated with the higher level, higher quality backlinks. If the backlinks are not found relating to the keyword it will be seen as less relevant and synonymous with quality of backlinks is simple thap.Vi example, if you are a website selling online products the computer and you have backlinks pointing to a website from a computer or computer related, linking backlinks will certainly more quality backlinks pointing to a website from a news woman. Of course, if you're talking about advertising issues, you will need to study the traffic problems on the website that you intend to put your ads there.

Search engines like websites with a level playing field. It will appreciate the amount of website quality backlinks pointing and steadily over time. This is also the reason that many webmater trying to create as many backlinks without regard to the quality and no specific plan details see website after a period of significant growth, then they suddenly Where steam table that displays search results. There are many websites are created solely for the purpose of providing the backlinks to other websites, search engines consider these websites as the collection site backlinks messy and very low estimate if not the low point of the website is backlinks pointing from it to. So in your SEO process must be taken to avoid placing backlinks on this website is not quality.

Around the issue of quality backlinks a lot of controversy that has come to an end. Many webmater use link exchanges to create backlinks for your website. They do not pay much attention to the content that they will exchange website that usually only interested in the ratios of PR and Alexa, they even offer a very high cost to hire a high PR sites creating backlinks pointing to their website. They do not realize that over time the search engine to filter itself increasingly squeezed over this issue. Especially for the purchase backlinks, Google it special attention and very severe punishment ready websites with this phenomenon. For link exchange, after a period of reciprocal link exchange between two websites discovered by Google and given appropriate punishment, the webmater start "de facto" spiders by creating the links within the website which has up to 4 or more links to one another in a circle link. 

This does not mean that there is no link exchange or counterproductive in creating quality backlinks. Evidence that the site began to work together successfully remain% higher than the website only bystander. Search engines can not ignore backlinks if it is placed on the same website content with keywords and are presented in a natural context and not the primary purpose is to create backlinks. That means that if you see the sites in the footer or somewhere else a long filenames like the keyword 1 | keyword 2 | keyword 3 ... sooner or later the backlinks also will become useless.


 If you are an owner webmater multiple sites at once and is planning to link them together with the error backlinks recommend immediately banish it. The search engines will look at the IP address of your server and if the backlinks are not relevant to the content generated an uncontrolled manner will be considered as backlink bombing. You can still create backlinks but should limit of one or two backlinks and put it into advertising purposes to increase traffic. This point will not lose your websites for search engines.

It seems every direction creating backlinks increasingly tighter seal. If so, how to create backlinks standards and quality without tarnishing the image of your website in front of the search engines? This is a matter of fierce debate in the SEO community, and some of the views and the following factors were considered as standard:
  • Put backlinks in a natural post in the forums or forum categories have content related to the content on your website. Note that as you are building a forum, not a spamer.
  • Contact us to partner with other websites. This is not the link exchange that is business collaboration in the true sense. Of course, the website intends to cooperate should be at least partially related to the content of your website. For example, you have a sales page civil, to collaborate with partners to invite them to sell their products at the same time you can also ask them to introduce you to the website of the product as a the manufacturer or distributor.
  • Create your website in a quality article, introducing it in the blog community. If the article is true quality content, it will be transmitted blog community and a source of free backlinks can be created from it. And of course, this source is completely natural.

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